Quality jewelry made in USATumblr (3.0; @eldoradoclub)http://eldoradoclub.tumblr.com/<p><p class="MsoNormal">My name is Joe and I work for Pinup Girl – Laura hired me three years ago to bring my jewelry company Eldorado Club to Pinup Girl, and to work with her and her team.  I had met Laura six or seven years previous when she started buying our jewelry for her internet site.  This was somewhat unusual for the time – almost all of my customers were brick and mortar stores, and I remember thinking that the internet seemed a clumsy way to do business. </p> <span>Laura called me and wanted to place an order, but wanted to come over and see what we were doing and look at new pieces.  I was reluctant – didn’t want to reveal our humble work place.  Eldorado had expanded beyond the kitchen table assembly that we started with, but were still doing assembly in my garage.  Laura can be persuasive, so I agreed.  She arrived, wasted no time going through our line, zeroing in on best sellers, and questioning what we were doing and our design philosophy. She was different than the usual buyer/owner, a sort self-possessed confidence in what she was seeing and buying.  I felt I could trust her, and I recognized a similar creative burn.  After she left and I did some research on Pinup Girl, the website made sense, the photographs were first rate and the first that I had seen that really combined art and sales to market products on the web.  I realized she was right about where modern commerce was headed and I sat there feeling a little overwhelmed, as we had set up Eldorado in the old school wholesale model, which I now realized was coming to a close.  I remember thinking that Eldorado should do what Laura was doing or join resources in some way – so slowly we did. Together we did trade shows and shared design ideas for a few years, and when I felt that I couldn’t take Eldorado any further by myself, Pinup Girl took Eldorado under its wing and we ran with it.  Best part about it is that Eldorado Club was able to thrive and sell jewelry to many more people than I ever could have, and I am able to help in other creative avenues ranging from fabric design to varied accessories creation, all which I am happy and grateful for.</span></p>http://eldoradoclub.tumblr.com/post/16121646259http://eldoradoclub.tumblr.com/post/16121646259Thu, 19 Jan 2012 09:43:02 -0800<img src="http://25.media.tumblr.com/tumblr_ly2267Lq371rne0n9o1_250.jpg"/><br/><br/>http://eldoradoclub.tumblr.com/post/16120250996http://eldoradoclub.tumblr.com/post/16120250996Thu, 19 Jan 2012 09:06:07 -0800